Recently, Miami Riches began sponsoring
the Altius triathlon team,
coached by the outstanding Cuban athlete, Boris Fernandez, who has been living
in Miami for
several years.
This idea comes after Carlos
Rojas, director of Miami Riches and friend of Fernandez, began training with
the team a year ago. Currently, Altius is made up of approximately 35
members competing in the Elite and Age Group categories. Although all are
professionals in different areas and come from different parts of the world,
they share a common passion: sports.
With great pride, the Miami Riches logo now shows on
the team’s backpacks and uniforms. This sponsorship has emerged
spontaneously; with it, the brand is going for a new form of marketing to have
greater exposure, in addition to supporting a group of good friends and
promote a practice as healthy and rewarding as triathlon.
Without a doubt, teamwork,
continuous learning, discipline and perseverance are the keys to success in
both sports and the real estate business. That is why Miami Riches will keep including
initiatives like this one in their marketing plans
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