Thursday, May 10, 2018

Real Estate Branding 101: Why having an online presence helps the industry


It doesn’t matter what industry you are part of: having an online presence helps you boost your sales, and it’s the first step for positioning yourself as a household name. For us at Miami Riches it’s important to connect with our audience using different platforms and ways to write the content. Here, we’ll tell you 4 keys to understand why having an online presence is essential in Real Estate.

1.     Know your Online Reputation and get all the benefits. To manage your online reputation, there are three main tools that can help you know your audience: customer reviews, which can guide you into which services you can offer; social media, a tool that can help you create a community; and SEO, an innovative way to use your brand’s keywords for positioning your content.
2.     Listening to what your customers say actually helps. Even though it seems intimidating, it’s important to listen to what your customers have to say. In fact, reports say that over 85% of potential customers read over 10 reviews. It’s also a good idea to follow those potential customers to have some feedback.
3.     Don’t be afraid of Social Media. While this might also seem intimidating, a social media profile provides real-time contact with your customers. Monitoring what they say can open new business opportunities.
4.     Keep your SEO updated. Search Engine Optimization is a relatively new technique that has been implemented to help positioning during searches. By knowing the keywords your brand uses and keeping an updated database, you can make your brand more visible.

At the end of the day, the most important thing is to strategically combine everything and have the perfect plan. This helps to build trust with your potential customers and community, and it also improves word-to-mouth marketing thanks to the use of social media. It can lead to new contact and partnership possibilities. For us at Miami Riches, having social media presence has helped us to create a community where we can learn from our audience and show what we have to offer. Follow us on our social media profiles:


Tuesday, April 3, 2018

5 Keys to Invest in Real Estate



Real Estate is more than just a job or knowing about the current market: it’s all about taking smart risks. Whether you’re buying your first house, taking it to the next level and buying your second home, or simply considering houses an investment opportunity, there’s always something to learn from Real Estate. 


Miami Riches is here, not only as your trustworthy Real Estate company, but also as your advice-giving ally. Before investing on the first house or condo you see, there are some tips and tricks you should take into consideration. That’s why today we’ll tell you some important things to keep in the back of your mind when investing in Real Estate.


1.    Know your client: Real Estate isn’t just finding and buying a house. In fact, the job doesn’t end as soon as you sign the contract. Firstly, you must know what your client is looking for: are they looking for their first house or are they in search of their second home? Do they need a short-term rental or a vacation spot? Are they looking for a house, a condo or a studio apartment? After you know the needs of your customer and offer guidance during the process, it’s important to guarantee proper management right after they own the property; offering them insurance and assistance is key!


2.    Understand your market: Before offering something they can’t have to your clients, it’s important to understand the market you’re in: are sales high or low? Is it a good area to live in? What types of properties are being sold?


3.    Type of property: The property you pick is just as important as the area you decide to invest in. Are you looking for a commercial space or a residential property? In case you’ve chosen to invest in a residential property, now it’s important to know if it’s a newly built property or if it has been on the market for some time.


4.    Short or long term?: One of the most important things to understand is whether you are facing a short or a long term investment. If you’re looking for short-term investments, look for ways to make quick repairs and fast sales; for long-term investments, rentals are the perfect choice.


5.    Diversification: Investing all your money in one property isn’t the smartest business choice, since the risks are always 50/50. If you lose your investment, it will be hard to get your money back. On the other hand, if you put all your money in several properties, there are better chances to get all your money –and more– back.

Miami Riches offers a team of professionals who can guide you during the investment process and more. All you need to do is contact us!


Thursday, March 15, 2018

Property Insurance: which one should you choose?



Protecting your property is the first step to make your investment last. Whether it’s a long-term investment or a short-term rental, Property Insurance is the way to go when choosing the best way to take care of your new home. But how can you choose? We’ll explain it to you:

There are two types of insurance you can ask for: a hazard insurance and a flood insurance.

  • Hazard Insurance basically protects the structure of the house. It protects the property from fires, theft, vandalism, and more. These incidents are usually covered by a liability insurance;
  • Flood Insurance protects the property from damages caused by water. It not only protects the property and its structure, but it also protects the objects inside.

Now that you know which types of insurances there are, you might be wondering which one you can choose. And at the end of the day, it depends on what you’re looking for!

Hazard insurance is usually the most common for properties, since it usually includes liability. And unless you don’t live on the first floor, flood insurance is not necessary in this case. Flood insurance, on the other hand, is recommended if you live on the first floor or if the pipes are old. You can protect your property from any incident.

Property Insurance is the base for your new home, and Miami Riches is here to help. This is one of our new services. Contact us and we’ll start making business.

Tuesday, February 20, 2018

The Museum of Ice Cream in Miami


Could you imagine a place where you could try every ice-cream flavor in the world, watch colorful art with ice-cream as the main concept, swim in a sprinkle pool and swing on a giant banana? This past December, the Museum of Ice-cream opened its doors temporarily in Miami Beach (in Faena District), and the tickets sold out in a matter of hours. Apparently, if it were still open, it would still be very difficult to get tickets due to the massive amount of people wanting to go there. Thousands of visitors of all ages (both tourists and locals) came to this museum and felt like young children once more, while they tried all their favorite ice cream flavors. It might have been the sugar rush, but many of them even danced during this colorful experience.

Pink palm trees, giant ice cream cones, sprinkle pool and hundreds of original and even exotic ice cream flavors filled this 4-story museum. One month wasn’t enough, but they promised to open their doors again soon, so everyone who couldn’t find tickets the first time may have the opportunity to witness this unique event. For now, you can check thousands of pictures of both kids and adults on a banana swing, many positive reviews about the delicious ice cream flavors they actually give you in one of the main rooms of the museum, and what seems to be one of the coolest things on earth: a sprinkle pool where you can dive in if you dare (actually you can’t, but you can dip in your feet and take a picture).

Most visitors came because of their unconditional love for ice cream, but let’s not forget that it’s indeed a museum where numerous art pieces are exposed, and every last detail in every part of the tour was perfectly thought to make the experience unique, fun and unforgettable. The creator of this museum believes that ice cream is one of the most creative foods, and that it deserves to be celebrated because of the countless hours of flavorful joy it has brought to the history of mankind in every corner of the world. And to celebrate its universality, you can even have kosher, vegan, gluten-free, or sugar-free ice creams so everyone can enjoy.

It was a success in San Francisco and New York City, and Miami was no different. Everyone is looking forward to its reopening, and hopefully next time it will stay open for more than a month, so that everyone can have the opportunity to visit one of the coolest and most original places in America; the Museum of Ice Cream!

Photo: http://bit.ly/2EGnebR


Wednesday, January 3, 2018

Real Estate Trends for this 2018





The Real Estate business is all about people. The market is mainly driven by what people want and don’t want in a given period of time, which means that if you know how to read what most people want, you could even predict some trends with just enough time to quickly get in and make a good deal, whether you are an investor or simply someone searching for a new home. In this article, we are going to tell you about this 2018’s trends in the Real Estate business so you can start planning ahead or finally making your move!

Trends can be spotted anywhere, but, particularly in Florida, they are a little bit easier to see thanks to the high volume of investors, information, new developments, and projects. Miami is filled with new buildings, and this 2018 its unique skyline will definitely get denser. The trend for these new developments is quite easy to recognize: small units, attractive amenities, and great locations near hotspots in town. This type of building has been the most common for the past decade in this corner of America, and Millennials are the first ones to drive this particular trend.

This is going to be an important year for many reasons; one of them is the fact that 90’s kids aren’t kids anymore. There’s an important number of Millennials now in their 20’s – 30’s, and they have a huge weight on how the market is going to turn out this year. Despite what many might think, these millions of Americans seem to be motivated to buy their first home before reaching their 30’s instead of renting, and that’s because of the increase in their income and their positive career development.

This generation will be able to take on bigger loans, and this 2018 they are expected to be 43% of home buyers to take out mortgages. Our recommendation for them is to buy as soon as possible this year because it will only get harder and more expensive through the rest of this 2018.

Since South Florida is one of the hottest vacation spots in the world, short-term rentals are now trending like never before. Investors are searching for opportunities in neighborhoods where people might want to rent for a month or two (even less than a month) during the summer, winter break, or spring break, and make a decent profit out of it.

Prices are expected to increase this 2018, but since crowdfunding is becoming a very popular option, it won’t matter for those trying to diversify their investments. That’s why people are moving from sole ownership to fractional investments. It’s quickly becoming an easier way to get in a passive investment, and this is affecting the market positively.

Whether you are buying your first home or you are an experienced investor, Miami Riches will assist you in everything you need. Buying, selling or renting a home on your own can be difficult, and it’s extremely easy to make a mistake. Contact us anytime!

Photo credit: Flickr 
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