Thursday, May 10, 2018

Real Estate Branding 101: Why having an online presence helps the industry

It doesn’t matter what industry you are part of: having an online presence helps you boost your sales, and it’s the first step for positioning yourself as a household name. For us at Miami Riches it’s important to connect with our audience using different platforms and ways to write the content. Here, we’ll tell you 4 keys to understand why having an online presence is essential in Real Estate.

1.     Know your Online Reputation and get all the benefits. To manage your online reputation, there are three main tools that can help you know your audience: customer reviews, which can guide you into which services you can offer; social media, a tool that can help you create a community; and SEO, an innovative way to use your brand’s keywords for positioning your content.
2.     Listening to what your customers say actually helps. Even though it seems intimidating, it’s important to listen to what your customers have to say. In fact, reports say that over 85% of potential customers read over 10 reviews. It’s also a good idea to follow those potential customers to have some feedback.
3.     Don’t be afraid of Social Media. While this might also seem intimidating, a social media profile provides real-time contact with your customers. Monitoring what they say can open new business opportunities.
4.     Keep your SEO updated. Search Engine Optimization is a relatively new technique that has been implemented to help positioning during searches. By knowing the keywords your brand uses and keeping an updated database, you can make your brand more visible.

At the end of the day, the most important thing is to strategically combine everything and have the perfect plan. This helps to build trust with your potential customers and community, and it also improves word-to-mouth marketing thanks to the use of social media. It can lead to new contact and partnership possibilities. For us at Miami Riches, having social media presence has helped us to create a community where we can learn from our audience and show what we have to offer. Follow us on our social media profiles:

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